Double Down on Reels Content
Sara Pozzer's 10.16% ER already crushes the nano benchmark of 3.5-8%, and since Reels get higher reach for accounts under 50K followers, shifting more of the 20 analyzed posts toward Reels format could push the Posts ER above the current 10.39% even further.
Details
Reels also command a 20-40% rate premium over static feed posts, directly supporting the $50-150 brand deal range.
