Shift Feed Mix Toward Carousels
The current engagement rate of 0.2% is severely below the 1-2% benchmark for mid-tier accounts (100K-1M followers), meaning the content format strategy likely needs a reset.
Details
Industry data shows carousels average 0.55% ER versus static images at 0.45% — swapping at least half of the static posts for multi-slide carousels could meaningfully close that gap. An audit of the last 20 posts can identify which static images could be reformatted into 3-5 slide carousels with a strong hook on slide one to drive swipe-through behavior.
