Replace Static Posts With Reels Immediately
Sara Harberson's Reels are already outperforming static posts by 21x — Reels ER is 0.21% versus Posts ER of 0.01%.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 54,022 followers just above that threshold, shifting the content calendar to a Reels-first strategy is the single fastest lever to close the gap between the current 0.02% overall ER and the 2.5-5% micro-tier benchmark. Aim to replace at least 4 of every 5 upcoming posts with Reels until the overall ER begins trending upward.
