Shift Content Mix Away From Reels
FOXX's Reels ER sits at 1.58% while the standard Posts ER is 3.78% — more than double.
Details
Since the account is at 87,019 followers (above the sub-50K threshold where Reels typically get a reach boost), reallocate a larger share of the content calendar to feed posts and carousels, which the benchmark data shows outperform Reels (0.55% carousel vs 0.52% Reel avg ER) at scale.
