Prioritize Static Posts and Carousels Over Reels
The Posts ER (3.12%) outperforms the Reels ER (2.25%) by nearly a full point, and both already beat the mid-tier benchmark of 1-2%.
Details
The content calendar should lean more heavily on static/carousel formats to protect the overall 2.81% ER, which is already rated 'excellent' for the 138,785-follower bracket of Sara Karaj.
