Double Down on Reels Immediately
Sanchi Oswal's Reels are outperforming their Posts by a factor of nearly 8x — 6.5% ER versus 0.83% ER — yet their overall account ER sits at just 1.11%, suggesting Reels are underrepresented in their 26 analyzed posts.
Details
Shift their content calendar to make Reels their primary format, targeting at least 60-70% of new uploads, to pull their blended ER closer to the 2.5-5% benchmark for micro-tier creators. This single format shift is their highest-leverage move right now.
