Shift Posting Mix Toward Carousels
Sanj π's Posts ER of 1.87% already outperforms their Reels ER of 1.38%, suggesting their audience responds more strongly to static or carousel formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels, so doubling down on carousel posts could help close the gap between their current 1.6% overall ER and the 2.5-5% micro-tier benchmark. Aim to publish at least 2 carousels per week with a strong hook on slide one to maximize swipe-through and comment prompts on the final slide.
