Shift Budget Toward Posts Over Reels
sandy natsuly♡︎'s Posts ER of 11.45% significantly outperforms their Reels ER of 6.74%, meaning static posts and carousels are driving nearly 70% more engagement per piece of content.
Details
Prioritize publishing more feed posts and carousels in their content mix to capitalize on this gap. Audit their last 25 posts and identify the top 5 by engagement to reverse-engineer what format, topic, or caption style is fueling that 11.45% rate.
