Shift Posting Strategy Toward Reels
Sushma Reddy's Reels are already outperforming overall content at 0.04% ER versus the account-wide 0.02% ER — double the engagement.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 17,568 followers, prioritizing Reels as the primary format is the single fastest lever to close the gap toward the 2.5-5% micro-tier benchmark. Aim to convert at least 70% of the next 10 posts into Reels to compound that reach advantage.
