Replace Reels With Carousel Posts
Sandra Shehab's Reels ER is critically low at 0.01% compared to their Posts ER of 2.07% — a 207x performance gap that is actively dragging down their overall 1.84% engagement rate.
Details
Industry benchmarks show Reels only outperform other formats for accounts under 50K followers, meaning at 617,955 followers their audience responds far better to static or carousel content. Shift their next 4 weeks of content to carousels, which benchmark at 0.55% average ER industry-wide, and monitor whether their overall account ER climbs closer to their Posts ER baseline of 2.07%.
