Shift Posting Mix Toward Reels
Samriddhi Jain's Reels are already outperforming their Posts at 1.32% ER vs 0.37% ER — a 3.6x difference within their own content.
Details
Since industry benchmarks show Reels get higher reach for accounts under 50K followers, and their account sits at 67,595 followers in a tier where the average ER benchmark is 2.5-5%, prioritizing Reels in their content calendar is the fastest lever to close the gap between their current 0.2% overall ER and the micro-tier standard.
