Double Down on Reels Production
Samriddhi Verma's Reels ER of 102.26% dwarfs their Posts ER of 21.76% — that's nearly a 5x performance gap in favor of short-form video.
Details
Given that their 24 analyzed pieces already show this pattern, reallocating at least 60-70% of their content calendar to Reels is the single highest-leverage move they can make right now. Prioritize Reels formats that mirror what's already driving that 102.26% figure, and treat static posts as secondary or archival content only.
