Shift Budget Toward Posts Over Reels
Sammie G | HYROX Coach's Posts ER (0.95%) is outperforming the Reels ER (0.71%), which is the reverse of what many creators assume.
Details
Prioritize static posts and carousels in the content mix, as the data shows they drive stronger engagement for the audience. Aim for at least 60% of the weekly output to be feed posts until the Reels ER closes the gap with the Posts ER.
