Shift Feed Strategy Toward Reels
Sam's Reels are dramatically outperforming their static posts — 54.2% ER versus just 1.03% ER on feed posts — yet only 23 posts were analyzed, suggesting Reels may not be their dominant format.
Details
Prioritize publishing Reels at least 3-4 times per week to capitalize on that outsized engagement and push their overall account ER closer to the top of the mid-tier benchmark range of 1-2%. Even a modest rebalancing of their content mix toward Reels could meaningfully lift their blended 1.17% ER.
