Shift Post Mix Toward Carousels
Saloni Daini's Posts ER sits at 1.71% while Reels ER lags at 0.95% — a 0.76 percentage point gap that signals the audience responds significantly better to static or carousel content.
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Industry benchmarks confirm carousels average 0.55% ER versus 0.52% for Reels at scale, but the account data shows the gap is even wider. An audit of the last 24 posts suggests replacing at least one Reel per week with a carousel to capitalize on the format the 470K audience already engages with more.
