Shift Feed Strategy Toward Reels
Sakshi Sindwani's Reels are generating a 29.22% engagement rate compared to just 1.12% on static posts — a 26x performance gap that demands a content calendar overhaul.
Details
Aim to make Reels at least 60-70% of their new output, since their current 23-post sample shows static posts are dragging their overall account ER down to 1.77%. Prioritize Reels to push their account-level ER toward the top of the mid-tier benchmark range of 1-2% and strengthen their brand deal positioning.
