Shift Feed Strategy Toward Reels
sakshi's Reels are generating a 13.19% engagement rate compared to just 1.94% on posts — a 6.8x performance gap that demands a format pivot.
Details
Aiming to make at least 60-70% of upcoming content Reels will capitalize on this delta. Given the 470,351 followers, even a modest lift in overall ER from 2.01% toward the Reels benchmark would significantly strengthen brand deal positioning, since 73% of brands prioritize engagement rate over follower count.
