Shift Feed Mix Toward Carousels
Soha's current engagement rate sits at 0.45%, which matches the static image benchmark but falls below the carousel benchmark of 0.55% — a meaningful gap at their scale of 3.9M followers.
Details
Replacing at least 3 out of every 5 static posts with carousel formats could push their ER closer to that 0.55% ceiling, translating to thousands of additional interactions per post. Audit their last 20 posts and identify which static images could be repurposed as multi-slide carousels to start this shift immediately.
