Convert Posts Into Engagement-Driving Carousels
Static posts are pulling a 55.71% ER, but the overall account sits at 60.23% — closing that gap starts with format optimization.
Details
Industry benchmarks show carousels outperform static images (0.55% vs 0.45% average ER), and given the audience already engages at over 12x the micro-tier benchmark of 2.5-5%, a carousel series around the sailing photography process or location breakdowns could push post ER closer to the Reels benchmark of 63.83%. Aim to convert at least 2 of the next 5 feed posts into multi-slide carousels with a strong hook on slide one to maximize swipe-through.
