Shift Posting Strategy Toward Reels
Reels are generating a 16.88% engagement rate compared to just 0.77% on posts — a 21x performance gap that demands a format pivot.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Sahyadri Rangers is at 24,952), prioritizing Reels in the content calendar is the single highest-leverage move available. Aim to convert the best-performing static content concepts into short Reels to systematically pull the overall account ER closer to the micro-tier benchmark of 2.5–5%.
