Prioritize Static Posts and Carousels Over Reels
Divjot Sahni's Reels ER sits at 0.62% while the overall Posts ER is 1.0% — a clear signal that static/carousel content is resonating better with the 31,105 followers despite Reels typically getting higher reach for accounts under 50K.
Details
Shift the content calendar to 60% carousels/static posts and 40% Reels to lean into what's already outperforming, since industry carousel ER (0.55%) also edges out Reels ER (0.52%) as a benchmark pattern.
