Convert Comments With Carousel CTAs
The like-to-comment ratio sits at 166:1, meaning Sahil Mehta generates strong passive engagement but weak conversation — the median 53 comments per post confirms this gap.
Details
Since carousel posts benchmark at a 0.55% ER industry-wide yet the overall ER is already at 5.76%, there is significant headroom to deepen interaction by ending every carousel's final slide with a direct, specific question that forces a text response rather than a double-tap. The goal is to cut the like-to-comment ratio to under 100:1 by testing this format across the next 5 posts and tracking comment volume against the current median of 53.
