Shift Budget Toward Posts Over Reels
Sahiba Arora's Posts ER is 1.78% versus their Reels ER of just 0.94% — nearly double the engagement on static or carousel content.
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Given that industry benchmarks show carousels averaging 0.55% and Reels 0.52% across all accounts, their posts are significantly outperforming format norms, so prioritize publishing more feed posts and carousels to capitalize on what their audience already responds to. Aim to maintain at least a 2:1 ratio of posts to Reels until their Reels ER climbs closer to their overall 1.67% account average.
