Boost Comments to Balance Like Ratio
The like/comment ratio is 232.2:1 (median 5,288.5 likes vs.
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33.5 comments), which skews heavily toward passive engagement. Adding explicit comment prompts (questions, polls, 'this or that') in captions and Stories will push comment volume up, since brands increasingly weigh engagement quality, not just ER, and 73% prioritize engagement rate over follower count already in Sage's favor at 8.18%.
