Boost Comments to Rebalance Like/Comment Ratio
The like/comment ratio sits at 69.6:1 with a median of only 45 comments versus 3,352.5 likes, signaling likes are strong but conversation is thin.
Details
Since 73% of brands prioritize engagement rate over follower count, adding a direct question or comment-bait CTA in captions can push comment volume up and diversify the 6.64% ER beyond just likes.
