Shift Content Mix Toward Reels
The Reels ER of 52.57% outperforms the Posts ER of 29.97% by over 22 percentage points, and both dramatically exceed the mid-tier benchmark of 1-2%.
Details
Increasing the posting cadence of Reels relative to static posts allows ســـادات عنوانی to lean into this format strength, especially since Reels also command a 20-40% rate premium in brand deals.
