Close the Engagement Gap for the Tier
The overall ER of 1.35% (1.49% across the last 20 posts) sits well below the 2.5-5% average for micro creators (10K-100K followers).
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve Sachita Jasani's rate card leverage without needing follower growth.
