Shift Volume From Reels to Posts
Sacha Bilal's posts are outperforming their Reels by a significant margin — 7.75% ER vs.
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2.48% ER — meaning their static and carousel content drives nearly 3x more engagement per impression. Audit Sacha Bilal's current content mix and prioritize publishing more posts (static or carousel format) to consistently leverage that 7.75% ER, which already exceeds the micro-tier benchmark of 2.5–5%. Reserve Reels for reach-building campaigns rather than engagement-driven ones.
