Shift Feed Strategy Toward Reels
Sania Maryeiam's Reels are already outperforming overall posts ER by nearly 4x — 3.06% vs 0.79% — yet only a fraction of the 27 analyzed posts appear to be Reels.
Details
Prioritizing Reels as the primary content format can push the overall account ER closer to the mid-tier benchmark of 1-2%, which would meaningfully increase brand deal value beyond the current $500-$2,000 range. Aiming for at least 60-70% of new posts to be Reels will help track whether median likes climb above the current 1,665.
