Shift Content Mix Toward Reels
Ryan Underwood's Reels are dramatically outperforming static posts — a 518.6% Reels ER versus just 0.59% for standard posts — yet the overall account ER sits at 0.63%, well below the 2.5-5% micro-tier benchmark.
Details
Industry data confirms Reels get higher reach for accounts under 50K followers, and the account at 10,192 followers sits squarely in that window. Aim to make at least 60% of the next 10 posts Reels to pull the overall ER closer to the 2.5% floor for this tier.
