Shift Reels Budget Toward Carousel Posts
Ryan Canty's Reels are underperforming their Posts ER by 0.22 percentage points (0.73% vs 0.95%), and industry benchmarks show carousels lead all formats at 0.55% average ER — meaning their posts are already beating the benchmark.
Details
Audit Ryan Canty's last 28 posts and identify which carousel-style or static posts drove the most engagement, then replicate that format at least 3x per week to capitalize on their stronger post ER of 0.95%.
