Shift Budget Toward Reels Production
their Reels are already outperforming their static posts β 4.19% ER versus 2.5% for regular posts β yet their overall account ER of 2.74% sits below the nano-tier benchmark of 3.5-8%.
Details
Since Instagram Reels get higher reach for accounts under 50K followers, increasing their Reels output as a share of their 27 analyzed posts is the fastest lever to pull their overall ER into the healthy nano range. Aim to make Reels their primary format for the next 30 days and track whether their median likes climb above the current 97.
