Prioritize Reels Over Static Posts
The Reels ER of 5.96% outperforms the overall Posts ER of 5.56%, and industry data shows Reels get higher reach for accounts under 50K followers like Jamie - Running For Wishes 💫 (2,096 followers).
Details
Shifting the content mix toward more Reels will capitalize on this reach advantage and push the average ER above the current 5.22%.
