Shift Content Mix Toward Reels
James's Reels ER of 4.84% is 66% higher than the Posts ER of 2.92%, showing the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers, posting Reels more frequently than static images can lift the overall 3.15% ER closer to the top of the nano-tier benchmark range (3.5-8%).
