Shift Budget Toward Posts Over Reels
Runner Beans Club π± Greenwich's Posts ER of 2.43% is outperforming Runner Beans Club π± Greenwich's Reels ER of 1.75% β a gap of 0.68 percentage points β suggesting Runner Beans Club π± Greenwich's audience responds more strongly to static or carousel content.
Details
Prioritize publishing at least 2 posts for every 1 Reel, and test carousel formats specifically, since industry benchmarks show carousels lead all formats at 0.55% average ER, compared to 0.52% for Reels. Track whether shifting this ratio closes the gap between Runner Beans Club π± Greenwich's current 2.25% overall ER and the nano-tier benchmark floor of 3.5%.
