Shift Feed Strategy Toward Reels
호웅's Reels are generating an 18.84% engagement rate compared to just 5.43% on static posts — a 3.5x performance gap they are not fully capitalizing on.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and they sit at 8,078 followers, prioritize publishing at least 3 Reels for every 1 static post in their next 30-day content cycle. Track whether their overall account ER, currently at 6.35%, climbs closer to their Reels baseline as the format mix shifts.
