Shift Posting Mix Toward Reels
Reels are already outperforming static posts with a 1.58% ER versus the overall 0.57% ER — nearly 3x higher.
Details
Since accounts under 50K followers get higher reach from Reels, Andra Trambitas - Nutritionist should prioritize publishing at least 3 Reels for every static post to capitalize on that algorithmic advantage and close the gap toward the nano-tier benchmark of 3.5-8% ER.
