Shift Posting Strategy Toward Reels
Ruchi Uppal's Reels are already outperforming static posts at 3.23% ER versus 0.66% for posts — a nearly 5x difference within the account.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, prioritizing Reels in the content mix is the single fastest lever to close the gap between the current 0.72% overall ER and the 3.5-8% nano-tier benchmark. The account should aim to replace at least half of current post-based content with Reels over the next 30 days and track whether the overall ER moves toward the 3%+ range.
