Shift Volume Toward Posts Over Reels
Ruby Lyn's Posts ER is 3.17% versus their Reels ER of 1.56% — Posts are outperforming Reels by more than 2x on engagement for their account.
Details
Since industry benchmarks show Reels' reach advantage is most significant for accounts under 50K followers, their 763,164-follower audience is better served by prioritizing the format that already drives stronger engagement. Audit Ruby Lyn's last 28 posts and aim to increase their Posts-to-Reels ratio in their next content calendar cycle.
