Shift Feed Strategy Toward Reels
Rubleen Kaur's Reels are dramatically outperforming static posts — a 248.6% Reels ER versus a 2.69% Posts ER signals that the audience responds far more to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (the account is at 21,635), prioritizing at least 3 Reels for every 1 static post will maximize algorithmic distribution and compound the overall account ER beyond its current 2.66%.
