Shift Feed Strategy Toward Reels
their Reels are dramatically outperforming their static posts — 42.96% ER versus 0.53% for standard posts — yet their overall account ER sits at just 0.64%, well below the 1-2% mid-tier benchmark.
Details
Audit their last 23 posts and identify what share are Reels versus static, then restructure their posting calendar to make Reels their primary format. Aim for at least 70% of new content to be Reels to pull their blended ER closer to the 1% floor for their follower bracket.
