Shift Posting Mix Toward Reels
The Reels ER of 2.35% is over 4x higher than the overall Posts ER of 0.56%, showing the audience responds far better to video.
Details
Since Reels get higher reach for accounts under 50K followers, Roseate Hotels & Resorts should prioritize Reels over static images (which benchmark at just 0.45% ER) to close the gap toward the nano-tier average of 3.5-8%.
