Prioritize the Highest-ER Reels
With 2,124 followers, the 1.04% overall ER for Rolls Handroll Izakaya is below the 3.5-8% nano benchmark; make Reels the primary discovery format in the Instagram calendar.
Details
The Reels ER is 5.46% versus 0.99% for posts, and industry benchmarks say Reels get higher reach for accounts under 50K followers, so lead each Reel with a clear first-frame hook and one relevant prompt.
