Shift Post Mix Toward Carousels
Their Posts ER of 7.16% already outperforms their Reels ER of 5.41%, signaling that their audience responds more strongly to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, doubling down on carousel posts documenting run routes, race recaps, or training tips could consolidate and grow that engagement advantage. Aim to make at least 50% of their next 10 posts carousels and track whether their median likes climb above the current 246.5 baseline.
