Convert Passive Likes Into Active Comments
The like-to-comment ratio is 428:1, meaning the 185,341 median likes are generating only 538 median comments — a significant imbalance that signals passive scrolling rather than active community investment.
Details
Adding a direct, specific question or a forced-choice prompt (e.g., 'Option A or B — comment below') in every caption will lower the friction for commenting. Even a modest 2x improvement in comments would meaningfully strengthen the already excellent 3.97% ER, which already sits nearly 4x above the macro-tier benchmark of 0.5–1%.
