Shift Budget Toward Posts Over Reels
The Posts ER is 3.76% versus the Reels ER of just 1.04% — a 3.6x performance gap that signals the audience responds far more strongly to static or carousel content.
Details
Given that industry benchmarks show carousels averaging 0.55% ER and the posts are already outperforming that by nearly 7x, doubling down on post-format content in the next 10 uploads is the fastest lever to lift the overall 3.47% account ER. Audit the last 21 analyzed posts and identify the top 5 by engagement, then reverse-engineer their format, caption length, and topic to build a repeatable content template.
