Replace Reels With More Carousel Posts
Riya Jain's Reels are underperforming at a 0.2% ER compared to a Posts ER of 0.38%, while industry benchmarks show Carousels average 0.55% ER — the highest of any format.
Details
Shifting the content mix toward Carousels could close the gap between the current 0.33% overall ER and the 1-2% mid-tier benchmark. Aim to replace at least 2 out of every 3 Reels with multi-slide Carousels and track whether median likes climb above the current 1,312.
