Prioritize Carousels and Static Posts
The Posts ER of 7.9% outperforms the Reels ER of 6.15%, despite industry data showing Reels typically get higher reach for accounts under 50K followers.
Details
Since the audience of 2,001 responds better to static/carousel content, riva ☆ should shift the posting ratio to favor these formats over Reels to capitalize on the proven 7.9% engagement rate.
