Replace Reels With More Posts
RIVA QUENERY's Reels ER is critically low at 0.31% compared to their Posts ER of 3.73% — a 12x performance gap.
Details
Since Reels get higher reach primarily for accounts under 50K followers and RIVA QUENERY has 1.13M, the algorithmic reach advantage does not apply to their tier. Immediately shift RIVA QUENERY's content calendar to prioritize static posts and carousels, which are clearly driving the bulk of their 36,900 median likes.
