Capitalize on Comment-Heavy Engagement Pattern
Ritu's like/comment ratio of 0.4:1 with a median of 6,893 comments versus 2,637.5 likes is highly unusual and signals a hyper-engaged, conversation-driven audience.
Details
Lean into this by ending captions with direct questions or polls to sustain this comment volume, since 73% of brands prioritize engagement rate over follower count and this comment activity is a strong selling point in pitches.
